Artisan Distillery adds Regional Spirits Ambassador

New Holland Artisan Spirits was born on March 30, 2005. Four short years later, with the addition of Rich Blair as “Ambassador of The Spirited Life”, the brainchild is all grown up.

Rich comes to New Holland with an extensive background in craft beer and artisan spirits, having spent the previous five years in their beer distribution network.  Rich is responsible for the presentation and support of the company’s distilled spirits, for their entire trade area.   He’s based in Kalamazoo, MI and can be reached at

New Holland Artisan Spirits is dedicated to discovering the artful nuances in the distilling process while delivering unique and interesting spirits in their most tasteful form.

“The Spirited Life Deserves a Spirited Drink”.